Configuring Drum Analytics

Overview

Configuring Google and Facebook pixels on your Drum website will send data for clicks, views, purchases, and other key information to your Google and Facebook tracking and advertising platforms.

Enabling these pixels will allow you to track this information outside the Drum platform and also promote your links, videos, and products through the SEO and SEM capabilities that Google and Facebook provide.

This article goes through the details of how to set up and configure the Google and Facebook pixels on your Drum page using the Drum Mobile app.

Setup Facebook Pixel

To configure a Facebook Pixel, you can follow the instructions here - 

1. Go to Events Manager.
2. Click Connect Data Sources and select Web.
3. Select Meta Pixel and click Connect.
4. Add your Pixel Name.
5. Enter your website URL to check for easy setup options.
6. Click Continue.

Once your Pixel has been created, you can navigate to the settings tab and note your Pixel ID. (Hidden here for security)

With this Pixel ID, you can navigate to the Drum app settings page and click on the Facebook Pixel setting. Here, you can paste the ID and instantly configure the Facebook Pixel for your Drum Page.

Once the ID has been pasted in the field and you click on Submit, it is automatically configured on your Drum page.

Setup Google Analytics Pixel or Tag

To configure a Google Analytics Pixel, you can follow the steps below -

1. Navigate to your Google Analytics account
2. Click on the Account Settings in the bottom left of the page.
3. Click on the right account and then the right property within your account.
4. Then click on the data streams menu.
5. Here, you can view the data streams and click on Web.
6. The Measurement ID for this Web datastream is the Pixel or Tag ID that you should paste in the Drum app.
7. Copy the Measurement ID

Once the Measurement ID has been copied, navigate to the Drum app settings page.

Here you can click on the Google setting and paste the Measure ID that was noted in the previous section.

Once you click Submit, the Google Pixel is automatically activated across the different events that take place on your Drum page.